What is digital marketing explain with examples: Digital Marketing is the marketing of products or services using digital technologies on the Internet. Digital Marketing (What is Digital Marketing) includes the use of display advertising and any other digital medium through mobile phone apps. Today’s era is online,
We can do many things like online shopping, ticket booking, recharge, bill payment, online transactions, etc. from the comfort of our homes through the internet. If we look at the market situation, about 80% of buyers do online research before buying any product or taking a service, in such a situation digital marketing becomes important for any company or business. Know in detail what is Digital Marketing in this blog.
What is Digital Marketing?
A few years ago, people used to market their goods through various methods like posters, templates, advertisements, and newspapers to sell their goods and deliver them to the customers. But all these activities were able to attract very few customers, hence traders changed the way of marketing their things and nowadays everyone can do online shopping, send or receive money, various types of education-related courses, etc. through their phones. Or you can do it easily from laptop.
Digital Marketing, this word started becoming more popular after the year 2000. When search engine marketing, social media, apps, etc. developed on the internet, this word became common among people. Digital marketing is one in which we can promote our product globally through digital devices like our mobile and computers. In the 1980s, some efforts were first made to establish a digital market but it was not possible. Its name and use finally began in the 1990s.
Benefits of digital marketing
Along with knowing what is Digital Marketing, it is also important to know its benefits, which are as follows:
This can be done for very little money. You can start this with INR 100 or even INR 1,000.
We can deliver our advertisements only to those people who need our products or services. Whereas this is not possible in traditional marketing.
Digital marketing is easy to do.
At the same time, we can easily make necessary changes in our campaign.
The conversion rate is usually good in this. That means people become customers quickly.
There are many job options in Internet marketing.
To reinforce the core concepts of Internet marketing.
Promoting your existing business website or blog.
You can better monitor how your SEO team is performing.
Internet marketers can work from home as a freelancer.
Importance of digital marketing
Along with knowing what is Digital Marketing, it is also important to know why Digital Marketing in Hindi is necessary, which are as follows:
This is the era of technology and in this modern time there has been technical development in everything, the internet is also a part of this modernity.
Today’s society is troubled by a lack of time, so this has become quite necessary.
People can easily get their favorite and necessary goods at their convenience through the Internet.
In the era of Coronavirus, people avoid going to the market, in such a situation it helps the business to deliver its products and services to the people.
It can show many variants of the same item in a short time and the consumer can immediately pick the one he likes. Through this medium, the time spent by the consumer in going to the market and choosing the product is saved.
Through this, the businessman can also connect with more people in less time and can convey the qualities of his product to the consumer.
You all already know that change is the rule of life, how much change has taken place in the past and present life and today is the era of internet.
Its demand is being seen very strongly at present. The businessman who is manufacturing his goods is easily delivering his goods to the customers without any third person. This is promoting business.
9 In today’s time, every person is using Google, Facebook YouTube etc. through which the businessman shows his products to the customers.
Types of Digital Marketing
What Are the 8 Types of Digital Marketing?
Under what is Digital Marketing, the Internet is the only means to do digital marketing, its types are given below-
1: Search Engine Optimization (SEO)
It is a technique (medium) that places your website at the top of search engine results thereby increasing the number of viewers. For this, we have to make our website according to keywords and SEO guidelines.
2: Social Media
Social media consists of many types of websites like Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can present his thoughts and feelings in front of thousands of people. As you all must have noticed when we visit these sites, advertisements appear every once in a while. These advertisements may or may not be related to your preferences.
3: Email Marketing
Email marketing is necessary for every company in every way because any company gives new offers and discounts to customers from time to time, for which email marketing is an easy way of digital marketing. Delivering its products to any company through email is called email marketing.
4: Affiliate Marketing
Advertising products through websites, blogs and links is called affiliate marketing. Under this, you create your link and upload your product on that link. When a customer buys your product through that link, you get paid.
5: Content marketing
Creating and disseminating useful and pertinent content to a brand’s audience is the main goal of content marketing opens in new window. It enhances other digital marketing strategies and is a crucial component of on-page SEO.
Everything from blog entries to educational movies and visuals is included in content marketing. The ability for the content to be housed on a website and redistributed across several channels is a typical feature. A brand’s identity is translated through content marketing into resources that are accessible, comprehensible, and shared with a target audience.
Content that is valuable to potential clients is regularly produced by strong content marketing. This could entail conducting in-depth research for a blog, producing original and captivating video content, or producing graphics that viewers can post on social media. Content marketing has the power to raise sales, direct SEO traffic to a website, and enhance brand awareness across media.
6: mobile marketing
An advancement of SMS marketing, mobile marketing opens in a separate window allows businesses to target customers with advertisements via text messages (SMS stands for short messaging service). Push notifications within apps and that model are both included in mobile marketing.
Mobile marketing enables simultaneous, real-time communications to a large number of consumers. This is ideal for alerting consumers about impending events or running time-sensitive promotions like fire sales. Individualized messaging is frequently available, which strengthens the bond between a user and a brand.
7: Marketing Analytics
The fact that digital marketing is so trackable and quantifiable is one of its main benefits. Coupons and comparable direct mail offers used to be the only trackable marketing materials available. You might tell that the message had an impact if a customer used the coupon.
With today’s analytics, marketers may monitor user behavior in great detail:
The number of times they visit a link
The amount of time they dedicate to a webpage
When they check their emails, among other things
However, it can feel like sipping from a fire hose given the abundance of data accessible on digital marketing effectiveness, so marketers need to be able to really comprehend the meaning of the data and how it should guide strategy.
Not only does this help marketers to understand what is working with consumers and alter their marketing messaging moving forward, it also means they can demonstrate their value to the firm. An essential aspect of a digital marketer’s job is comprehending all of this data and using it to strategic decision-making; this distinguishes them from their traditional counterparts.
How is your site performing?
What keywords bring users to your site?
How users navigate your website, and much more
Having solid, precise analytics and the ability to interpret them can help marketers “fail fast,” quickly eliminating ineffective ads and establishing better campaigns around concepts with a proven track record of success. Over time, you will use analytics not only to measure your efforts but also to inform and improve them.
8: Pay-per-Click (PPC)
Pay-per-click (PPC) refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, so if you stop paying, the ad disappears. PPC, like SEO, is a method of increasing search traffic to a business’s website.
Pay-per-click adverts can appear at the top and sides of a search results page, when browsing the internet, viewing YouTube videos, or using mobile apps.
Another difference between pay-per-click and SEO is that you only pay for results. In a normal PPC arrangement, such as a Google AdWords campaign, you will only pay if someone clicks on your ad and visits your website. You can spend virtually any amount of money on pay-per-click advertising. Some businesses may notice benefits after investing only a few hundred dollars, but many huge corporations spend tens of thousands of dollars every month on pay-per-click.
The cost of running an ad or promoting your search results is mostly determined by the level of competition for your keywords. High competition keywords (keywords that many people are searching for and many sites are attempting to be found for) will be more expensive, whilst low competition phrases will most likely be less expensive.
When you create a pay-per-click campaign, you can specify whether your ad or promoted results should be displayed to users worldwide or exclusively in a certain geographic area. According to Google advertisements, if you are marketing a brick-and-mortar business, the ability to tailor by location saves you money by not delivering advertisements to individuals who do not live near your business.
digital marketing syllabus
Along with knowing what is Digital Marketing, it is also important to know its syllabus. Although the actual syllabus offered for digital marketing courses will vary primarily according to the course level as well as the institute, there are some core topics that are covered in such courses at all levels.
Here is the list of major topics covered under Digital Marketing Syllabus:
Introduction to Digital Marketing
Search Engine Optimization (SEO) optimization
Introduction to CRM
email marketing
Competitor and Website Analysis
market research
Content Creation, Management & Promotion
Introduction to Web Analytics
mobile marketing
social media marketing
Digital Marketing Budgeting, Planning & Forecast
Digital Marketing Project Management
Product Marketing (Facebook, Instagram, Google Ads)
affiliate marketing
website data analytics
Paid Ads Optimization Strategies
Neuromarketing Fundamentals
How to do digital marketing course?
Digital Marketing in Hindi courses can be done both online and offline. In online medium, you can do free certified courses of Google and in offline medium, you can do the course from any good institute of your city. You can learn this course for free from Google while sitting at home. For this you have to go to these two websites-
Google Digital Unlocked
Google Skill Shop
Both of these are Google’s websites from where you can easily learn while sitting at home, below are some important points-
Through both these websites of Google, you can learn this course without any fees.
When you finish the course from here, you are also given a certificate from Google. This certificate has more importance than others.
With Google Digital Unlocked, you can learn the basics of digital marketing, that too in both text and video formats. From here you can understand the nuances of digital marketing very well.
To unlock the courses, you will need to sign up with your Google account.
After signing up, you will get the details of the courses, which will have 26 modules whose duration will be 40 hours.
Popular courses for digital marketing
There are many courses in digital marketing, which have different specialists. The list of such top courses is given below-
Certified Digital Marketing Master Course (CDMM)
Search Engine Optimization (SEO)
Social media marketing (SMM)
Email Marketing
Inbound Marketing
Growth Hacking
Web Analytics
Mobile Marketing
How many months is the digital marketing course?
Certificate course in Digital Marketing is of 3 to 6 months Bachelor courses like BBA etc. are of 3-4 years. Post Graduate course in Digital Marketing is of 2 years.
digital marketing course fees
The fees you pay for doing a digital marketing course vary from college to college. As an estimate, the fees for a digital marketing course can range from INR 15-60 thousand.
Ability
The common qualifications for digital marketing courses are mentioned below –
To take admission in Bachelors courses, it is necessary that the candidate has completed 12th in any stream from a recognized board.
Some colleges and universities also conduct entrance examinations. SAT or ACT scores are required for bachelor’s degrees abroad.
Masters courses require that the candidate has obtained a Bachelor’s degree in any stream from a recognized university or college.
Some universities conduct entrance examinations for admission to Masters courses, only after this you can be eligible for these courses. Some universities abroad require GRE scores for master’s.
Also for abroad you also need IELTS or TOEFL score in addition to the above requirements.
Application Process
The application process for Digital Marketing course is given below-
The candidate must have completed 12 years of basic education. Must have passed 12th (any stream).
To do this course, first you have to apply for the entrance examination.
Students will have to give the exam through online or offline mode.
Students will be analyzed on the basis of marks obtained in the entrance examination. A merit list of shortlisted students will be released.
Some colleges also offer admission through Group Discussion (GD) and Personal Interview.
Career in Digital Marketing
Along with knowing what is Digital Marketing, one should also know what are the career profiles in Digital Marketing in Hindi, which are given below-
content marketer
copywriter
Conversion Rate Optimization
PPC Manager/Executive
SEO Executive/Manager
SEM Manager/Expert
Social Media Manager/Executive
e-commerce manager
analytical manager
CRM & Email Marketing Manager
Web Designer/Developer and Digital Marketing Manager/Director
SEO Executive/Manager
digital marketing salary
After knowing what is Digital Marketing, now comes the turn to know the job profiles and salaries available, which are present below-
conclusion
Digital marketing is a low-cost and time-saving source of marketing with the help of which business can be expanded. It maintains better and direct coordination between the seller and the customer. Digital marketing is a unique discovery of modernity. So use it well and implement it effectively and ethically.
